EKIN was looking for a new and fun way to house one sheet training materials at Nike stores. These one sheets typically talk about new products / new material innovations / new brand development / etc. and supplied by the EKIN group (brand guru’s) who come in and teach the new product fundamentals and then leave behind the one sheet as a reference guide.
These one sheets were loose and were often lost or tossed. So EKIN tasked Catalyst (and myself) to think of ways to create a table book that could hold the one sheets and be easily edited on an ongoing basis. Something that grabs employee attention so they want to flip through it while on free time.