Catalyst_Cover.jpg

CATALYST MARKETING

EkinHeader.jpg

EKIN TRAINING BOOK CONCEPTS

EKIN was looking for a new and fun way to house one sheet training materials at Nike stores. These one sheets typically talk about new products / new material innovations / new brand development / etc. and supplied by the EKIN group (brand guru’s) who come in and teach the new product fundamentals and then leave behind the one sheet as a reference guide.

These one sheets were loose and were often lost or tossed. So EKIN tasked Catalyst (and myself) to think of ways to create a table book that could hold the one sheets and be easily edited on an ongoing basis. Something that grabs employee attention so they want to flip through it while on free time.

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

EKIN Training Book Concepts | Art Direction & Design

ForzaHorizon4_InsertCard_V1_Page_1.jpg

FORZA HORIZON 4 PR KIT

Working with Catalyst I helped to design four PR kits. These PR kits were seasonally based and were sent out to influencers amplify interest in the upcoming game. I designed the four cards that were placed in each of the boxes as well as mockups for logo placement for the items that would be going in the Autumn and Winter boxes.